USC Students & Wyoma Films Launch 'Bill Murray Appreciation Day'

To attract the attention of the elusive actor Bill Murray, USC School of Cinematic Arts graduate students Christopher Guerrero and William Goldstein, along with San Francisco Bay Area Producer Colin Reeves-Fortney, have put out a 'call to action to everyone around the world' to participate in their newly founded holiday, fittingly deemed 'Bill Murray Appreciation Day' or 'BMAD.'

The purpose of the holiday is to celebrate Mr. Murray's transcendental career, and to, hopefully, gain the actor's attention and cast him as a lead in the film, which will shoot in Santa Cruz California in the late Spring. The holiday will be held on February 2nd 'Groundhog Day' - a reference to Bill Murray's classic film. The inaugural event is being held in Los Angeles by the group, starting at 7:30 p.m.

They are asking interested fans to meet up outside the 'Vista Theater' on the Sunset Strip dressed as their favorite Bill Murray character. From there they will be leading the newly annual 'BMAD Bar Crawl,' starting at the 'Good Luck Bar' located next-door to the 'Vista Theater.' All of the information for the event, as well as updates on where the bar crawl will move next, can be found on the event's Facebook page and the official website. If you are not in Los Angeles, don't fret, the team urges everyone to hold an event in their home town.

Talking with the group after a recent LA Times interview, Christopher Guerrero, the director of the upcoming thesis film: "I've written one of the main roles in my thesis film for Bill Murray. It's one of my biggest dreams to work with Mr. Murray on a film project. We've exhausted all options trying to get a hold of him: phone, e-mail, mind control. He's just too powerful and too elusive!"

Mr. Guerrero describes the upcoming project: "The film is a comedy about MIKE, a punk rock student and I.T. specialist at UC Santa Cruz, who finds himself on a mission to reclaim the Chancellor's laptop from a group of anarchists bent on stopping "The Military Industrial Complex." His only help is a rag tag group of weirdos: Susan, his gothic-gamer roommate, Ryan, an overweight hipster ecstasy dealer, and Vanessa, a tough-as-nails Roller Derby Girl."
Check out Mr. Guerrero's exciting 'call to action' video describing the event.

William Goldstein, the film's local producer, thinks they can generate attention utilizing the power of the Internet: "I think we have a really great role for Mr. Murray. We want him to play the Chancellor of the University, a straight laced, masculine man who's been embezzling money to nourish his own, unusual hobby...Murray has an incredible gift. He can play a caricature without histrionics. He generates an authentic, human empathy. I truly think he'd be a perfect fit for the role. The problem is finding him! We've been told he's impossible to get, and, quite frankly, we aim to defy the odds. By utilizing social-networking platforms and media, our goal is to play upon the mythical, enigmatic presence Mr. Murray has become famous for to get the word out to as many people as we can."