Variety is reporting that Disney is developing a localized adaption of its High School Musical franchise for China and production has already begun on "Disney High School Musical: China" which, while similar to the American High School Musical is based on an original screenplay written from the ground up.
Variety says that "The localization process threw up some interesting developments -- when the Disney treatment swapped basketball for kung fu training in the school, the local Chinese pointed out that basketball was a much bigger deal in China's schools than kung fu. The basketball stayed, Reed said. "We made it more local by making it more American," he added.
"Disney High School Musical: China" is being filmed in Shanghai and features six new young stars drawn from across China."
Click here to read the full Variety report.
Based on the hit movie, HIGH SCHOOL MUSICAL is a story about two high school juniors from rival cliques - Troy Bolton, captain of the basketball team, and Gabriella Montez, a beautiful and shy transfer student who excels in math and science. Together, they try out for the lead parts in their high school musical, and as a result, divide the school. Despite other students' attempts to thwart their dreams, Troy and Gabriella resist peer pressure and rivalry, inspiring others along the way not to "stick to the status quo". In a desperate effort to maintain the status quo, the "jocks," the "brainiacs" and even the drama club regulars are soon hatching convoluted plots to separate the pair and keep them offstage. By defying expectations and taking a chance on their dreams, however, the couple inspires other students to go public with some surprising hidden talents of their own.
Disney's "High School Musical" premiered in January 2006 on Disney Channel U.S. and posted the highest ever ratings for a Disney Channel Original Movie at the time. It went on to become a smash hit internationally, airing on Disney Channels and free-to-air broadcasters worldwide. To-date, it has reached more than 290 million viewers, in over 30 languages, across 100 countries, including India, China and Russia.
The "High School Musical" soundtrack was the #1 album of 2006 and the DVD was the year's #1 TV movie on DVD. "High School Musical" also delivered licensed amateur and professional touring stage productions, a bestselling junior novel, a popular consumer products franchise at mass retailers, a themed show at Disneyland Parks and Resorts in Anaheim, Orlando and Paris, and a sold-out 42-date arena concert tour in North America and Latin America. Its critically acclaimed sequel, "High School Musical 2," ranks as the #1 basic cable telecast of all time (18.6 million viewers for its August 17, 2007 premiere) and thus far has been seen by nearly 300 million Total Viewers, in over 30 languages, around the world. The "High School Musical 2" soundtrack is triple Platinum and its DVD release was the top-selling TV property on DVD for 2007. Walt Disney Pictures debuted "High School Musical 3: Senior Year" in October 2008. Its premiere weekend box office sales marked the highest debut ever for a musical and for a live-action G-rated film. It grossed $250 million at the worldwide box office.
A theatrical version of the first film, High School Musical on Stage! with music and lyrics by Matthew Gerrard, Robbie Nevil, Ray and Greg Cham, Drew Seeley, Randy Petersen, Kevin Quinn, Andy Dodd, Adam Watts, Bryan Louiselle, David N. Lawrence, Faye Greenberg and Jamie Houston, and a book by David Simpatico, has quickly become a very popular choice for high school musical theatre productions.
