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by BWW News Desk
MediaCom USA announced today that award-winning film creator and editor Giuseppe De Angelis is joining the agency as Director of Visual Experience, a new position.
The hire is the latest evidence of MediaCom's commitment to driving client success by designing and delivering experiences that make people see brands differently.
"I spend as much time as I can with creators," said Sasha Savic, CEO of MediaCom USA. "Media has not historically been considered a 'creative' endeavor, but we're changing that, and the response has been overwhelmingly positive. When you get close to clients, and create something just for them and their customers - which is what Giuseppe does - it doesn't matter what 'kind' of shop you are: you're going to be considered a true partner and clients will get real value."
De Angelis, who formerly ran his own company Purple Reel Productions, brings content creation expertise across all types of film and video production, including feature films, short films, documentaries, cartoons, television programs and commercials. His professional credits include work for clients such as Sony, MTV, Sky Italia and the RAI Group. He has also produced, directed and edited the internationally acclaimed short films Enemy Closer and Midday Room, in addition to the feature documentary film "Crocodile in the Yangtze," winner at the United Film Festival in San Francisco.
Known for his storytelling skills and engaging visual style, De Angelis moved to New York from Italy in 2009 to work as a producer and editor on documentaries, commercials and feature films for clients including UNDP, UNFPA, MPG and Young Love Productions. He has also been a film editing instructor at the New York Film Academy in New York, Rome, Florence and Abu Dhabi.
MediaCom is one of the world's leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company's strategy is driven by its "People first, better results" philosophy, which places people - consumers, clients and employees - at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Entertainment & Sports Partnerships (ESP), our strategic consultancy specializing in helping brands engage consumers through their passion points; MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Direct, which creates close, measured connections with consumers; Branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm. For more information, visit www.mediacom.com.
GroupM is the world's largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximize the performance of WPP's media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com.
SOURCE MediaCom USA