WRECK-IT-RALPH Among Top DVD & Blu-ray Sales & Rentals For Week Ending 3/10

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About Retail Essentials
Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials
Home Video Essentials is Rentrak's exclusive rental point-of-sale (POS) tracking system, which calculates title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, by-mail/online subscription and kiosk channels across North America. Rentrak is the world's largest processor of rental data, measuring in excess of one billion transactions each year from more than 5,000 storefronts, over 40,000 kiosks and over9 million by-mail/online disc rental subscribers after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation
Rentrak (RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com

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