Telemundo Media, the largest producer of Spanish Language prime time content in the U.S. and audiences around the world; and Fandango, the nation's leading moviegoer destination representing more than 70% of U.S. screens online, today launched Fandango Cine, www.fandangocine.com the most comprehensive web and mobile movie site specifically geared toward Hispanic movie fans. Fandango Cine's launch partners are Universal Pictures' "Fast & Furious 6" and Sprint.
Fandango Cine will be integrated into www.telemundo.com, mun2.tv and www.fandango.com, and will offer movie-related content in Spanish, as well as provide Fandango's comprehensive movie show times, unparalleled ticketing expertise and access to over 20,000 screens across the country.
Fandango Cine's rich content offerings include original movie-related editorial and video programming in Spanish with original features, interviews, movie guides and more. New original shows created especially for Fandango Cine will debut in March and include:
- "Fandango Cine: En Taquillas": a Monday box office recap of the week's English and Spanish language films
- "Fandango Cine: En Cartelera": a preview of the weekend's upcoming movies
- "Pop Cine": the latest news of the movie industry
- "Cine Buzz": an insider look at breaking news on Latinos in the movie industry
These segments will run across Telemundo Media platforms including digital, mobile and television.
Nearly 40 million Hispanic moviegoers purchased 286 million movie tickets in North America in 2011, according to the Motion Picture Association of America. Beyond that, Hispanics have the highest movie-going per capita rate, averaging five trips to the movies a year, as opposed to an average of four trips for other ethnic groups.
"Fandango Cine marks a significant move for Telemundo as we launch the most comprehensive and dedicated multiscreen approach designed to reach U.S. Hispanic movie fans," said Peter Blacker, EVP of Digital & Emerging Media, Telemundo Media. "In developing this initiative with Fandango, we have the perfect partner in innovation and consumer responsiveness that acknowledges the explosion of Hispanic mobile, internet and social media users. We look forward to further deepening the movie going experience for this dynamic and ever growing community."
According to a 2012 study from Nielsen National Research Group, U.S. Hispanic consumers dominate over all ethnic groups in online and media usage on smartphones, online video, social networking and other types of entertainment. The study also indicated that Hispanic viewers are 68% more likely than non-Hispanic White viewers to watch video on the Internet and 20% more likely to watch video on their mobile phone.
"Universal is proud to have 'Fast& Furious6' serve as a launch partner with Fandango Cine," said Fabian Castro, Vice President, Multicultural Marketing, Universal Pictures. "Hispanic moviegoers have long championed and embraced this signature franchise from the studio and we're excited to offer Fandango Cine's audience a look at creative materials well in advance of the film's arrival in theaters on Memorial Day."
"Fandango Cine will be a one-stop destination for Hispanic movie fans, who stream more movie-related content than the rest of the U.S. population and over-index as moviegoers," said Paul Yanover, President of Fandango. "With our partners at Telemundo, we will provide the best-of-breed movie-related video programming, along with a seamless ticketing experience at the widest choice of theaters available online and on mobile."
In 2012, Fandango enjoyed its best year in the company's 12-year history, with record highs in ticket sales, web and mobile traffic, and app downloads. In the same year, Telemundo.com was the most engaging Spanish-language web site for Latinos in the U.S. and the second best for video streams in 2012, according to comScore.