THE STORY OF LEVI LEIPHEIMER - THE LEVI EFFECT Hits Theaters, 10/23

Levi Leipheimer's King Ridge GranFondo is a challenging, long distance, mass-participation cycling event that welcomes professional, amateur and recreational cyclists of all abilities. Thousands of riders will set out from Santa Rosa, Calif., on Sept. 29 on the ride through Sonoma County. While not strictly competitive, the ride is timed to ensure that cyclists complete the entire course and have some way to gauge their performance along the route.

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 181 Designated Market Areas® (49 of the top 50) and includes over 19,000 screens (approximately 17,800 digital). During 2011, over 670 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 700 locations in 167 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com.

Denver based, Citizen Pictures has been an internationally recognized broadcast and commercial Production Company for more than 25 years. Citizen Pictures offers writing, producing, directing, live-action shooting, motion graphics and 3-D animation to networks, corporations and agencies. For more information visit www.citizenpictures.com.

Bike Monkey is a bicycle culture portal that promotes the adventure and passion of cycling through a variety of outlets. Active since 2005, Bike Monkey organizes several races across multiple formats, publishes a quarterly cycling journal to a nationwide subscriber base, and provides consultation and event services to other cycling promoters. To learn more about Bike Monkey, visit www.bikemonkey.net.

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