Screenvision, a national leader in cinema advertising sales, services and content distribution, is renewing and extending its successful content partnership with REELZ, the only cable television and satellite network devoted to programming that explores the magic of Hollywood. With this renewed deal, REELZ will continue to provide exclusive monthly content with an inside look at Hollywood to during Screenvision's pre-show, The Limelight. The content has proven especially popular with movie-goers nationwide since its launch on Screenvision 2,300-plus theater, 14,000 screen-strong network in April 2012.
"We're very proud to continue this fruitful partnership with Screenvision and their quality theaters across the country," said John de Garmo , SVP of Distribution at REELZCHANNEL. "Screenvision's cinema network is a perfect environment for us to showcase our unique take on Hollywood, entertain moviegoers and build awareness and loyalty for the REELZ brand."
"REELZ is a terrific partner and we are very pleased to extend this relationship," adds John McCauley , Screenvision's Senior Vice President, Strategic Alliances. "REELZ is all about the movies, so this is a very organic partnership, one providing entertaining content that we know resonates with our moviegoers. Be it TV network's entertainment content, such as REELZ, or a brand's TV ad, Screenvision's cinema network offers the powerful complement to TV, resulting in heightened interest and intent."
REELZ content in Screenvision's pre-show has brought movie-lovers closer to the people behind and the stars that appear in the films they most love. The "Actor Spotlight" segment has been a recent focus, and provides an inside look on the careers of stars like Ryan Gosling and Dwayne Johnson . The presentation in theaters this March features exclusive interviews with Mila Kunis and Michelle Williams , two of the stars of Oz The Great and Powerful. In December, REELZ content gave movie-lovers a retrospective look at some of the favorite holiday movies of the stars.
Proprietary research from Screenvision indicates that content from network TV shows presented in their Limelight movie result in high recall (76%) and also increases interest in watching the show or network on TV. Behind the scenes (74%) and Entertainment News (63%) are among the highest rated elements that moviegoers enjoy seeing in the preshow.