Studio Movie Grill (SMG), known nationwide as the pioneer and leader in the first-run, in-theater dining concept, is proud to announce the opening of the 30,000 square foot SMG EPICENTRE in Charlotte, North Carolina. Formerly occupied by Epicentre Theatres and Mez, this marks the first North Carolina location for Studio Movie Grill and the 12th location in the US.
"Charlotte is a vibrant city, and EPICENTRE is an outstanding entertainment complex. Naturally it felt like a great match for the SMG concept. Events and programming will be a major focus for us as we understand consumers today are looking for unique ways to get more out of their entertainment experiences," said Brian Schultz, Studio Movie Grill founder and owner.
"The EPICENTRE is such an important destination asset for Center City Charlotte with its central location, transit accessibility, retail mix and parking volume," said Michael J. Smith, President and CEO of Charlotte Center City Partners. "The addition of Studio Movie Grill is one more example of the incredible enhancements the new owners have made to improve the EPICENTRE. This fresh theater concept is consistent with their visionary approach and will serve our guests well."
Known for its affordable luxury, SMG EPICENTRE will offer first-run movies with its innovative 100% reserved seating. Once inside, patrons will enjoy crystal clear Dolby audio and the best in today's Barco projection systems. At the push of a button, guests will experience Studio Movie Grill's distinct kitchen-to-chair delivery with skilled servers never compromising the view. "From the moment you purchase a ticket, you become a guest of SMG. We want our guests to come in, enjoy themselves in the theatre or at the bar and never feel hurried to get to their seat. It is important that we provide that no-rush feeling at no extra fee to consumers and we invite the Charlotte community to come and experience what sets us apart from our competition," says Schultz, who has spent the last 20 years refining the in-theater dining concept.