Barneys New York, the luxury specialty retailer, and The Walt Disney Company, the world's leading entertainment company, launched the 2012 Holiday project Electric Holiday at the Barneys New York Madison Avenue flagship store. Below, check out a photo of actress Sarah Jessica Parker attending the event!
A multi-platform initiative infused with fashion and fantasy, Electric Holiday merges the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday project to create a celebration of festive modern electric lights, music and fashion.
As part of the Electric Holiday program, 25% of sales from the limited-edition Electric Holiday product collection sold at select Barneys stores and Barneys.com will be donated to the American Red Cross. This is in addition to the $2 million dollars The Walt Disney Company has already pledged to support relief efforts, including $1 million to the Red Cross for immediate relief and an additional $1 million to support rebuilding efforts in Hurricane Sandy affected communities. In addition, Disney/ABC Television Group organized a national "Day of Giving" on Nov. 6 2012, seamlessly integrating outreach messaging across various programming and raising more than $18 million for the American Red Cross.
THE ELECTRIC HOLIDAY WINDOWS
The Electric Holiday program and the Madison Avenue flagship's windows were unveiled featuring 'Electric Holiday', a moving art video starring Minnie Mouse on a fun, fabulous fashion adventure in Paris, along with an array of notable fashion personalities and Disney characters.