Photo Flash: 20th Century Fox Announces PROMETHEUS on Digital HD

Related: PROMETHEUS, 20th Century Fox

The "Engineer" from the blockbuster PROMETHEUS helped celebrate the launch of the film on Digital HD, Tuesday Sept 18, 2012, at The Beats Store in New York. Check out photos from yesterday's event below!

Twentieth Century Fox Home Entertainment announced the launch of DIGITAL HD™ -- a new initiative that allows consumers to download or stream their favorite Fox movies on a variety of connected devices. Customized for today’s digital lifestyles, more than 600 Fox films can now be enjoyed anywhere, anytime in amazing high-definition immediately in the U.S. from Amazon, CinemaNow, Google Play, iTunes, PlayStation, VUDU, Xbox Live and YouTube.

The epic sci-fi thriller PROMETHEUS is also now available on DIGITAL HD™ for less than $15, arriving three weeks before Blu-ray, DVD and video-on-demand (VOD).

Digital HD™ combines four key benefits into one offering with earlier access to new releases, attractive pricing, cloud storage and availability across multiple devices. Whether the plan involves watching Fox movies on connected HDTVs in your living room, or on your tablet or smartphone on the run, Digital HD™ offers up versatility and convenience.

“With almost 800 million broadband connected devices globally, and millions of people accessing entertainment on those devices, we feel the medium’s time has come,’’ said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. “DIGITAL HD™ redefines digital ownership in a way that presents consumers with a full range of benefits in a coherent way, and it allows them the chance to build digital movie collections that can literally be carried in the palms of their hands. ”

“Available in more than 50 countries, DIGITAL HD™ is a brand that will define the convenience and selection that digital ownership brings,” added Mary Daily, President of Worldwide Marketing and Chief Marketing Officer, Twentieth Century Fox Home Entertainment. “Over time, DIGITAL HD™ will embody the benefits of HD quality and the ultimate all-access pass to the best in entertainment.”

Today’s launch will coincide with the most extensive all-digital media campaign to date for digital movies that will reach over 100 million active movie viewers across online retailer sites and through the No. 1 sports, music and gaming sites.

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