Telemundo Media announced today that it has licensed the rights to broadcast multiple feature films from Paramount Pictures and Dreamworks Animation SKG, Inc. The agreement brings beloved box office hits to U.S. Spanish-language television audiences for the first time. Films debuting as part of the licensing agreement include “Monsters vs. Aliens” and J.J. Abrams’ “Star Trek” in 2012; “Transformers: Dark of the Moon” in 2013; and “Mission: Impossible—Ghost Protocol” with Tom Cruise and “Puss in Boots,” voiced by Antonio Banderas and Salma Hayek, in 2014.
“Our audience expects to see high-quality programs not only in our original productions but in all of the programming we air across the network,” said Maria Iregui, Vice President of Program Planning and Scheduling for Telemundo Media. “This new deal allows us to continue to deliver the very best in animation including many of our audience’s favorite blockbuster productions, providing entertainment the entire family can enjoy together.”
“We are delighted to be working with Telemundo to bring some of our biggest box office hits to Spanish-speaking audiences,” said Dina Vangelisti, Senior Vice President Domestic TV Licensing, Paramount Home Media Distribution. “With an exceptional selection of titles, there is something for everybody to enjoy.”
A previous agreement covered 12 titles, including the Spanish-language television premieres of “Shrek the Third,” “Kung Fu Panda,” “Madagascar: Escape 2 Africa,” “Transformers” and “Transformers: Revenge of the Fallen,” among others. The films that have aired have been ratings successes, with “Transformers” garnering 1,390,000 total viewers (persons 2+), “Transformers: Revenge of the Fallen” earning 1,329,000 total viewers and “Shrek the Third” with 1,285,000 total viewers, according to Nielsen.
According to the Motion Picture Association of America, Hispanics are more likely than any other ethnic group to go to the movies. In 2011, Hispanics were 16% of the movie going population and 24% of frequent moviegoers. There were 8.4 million frequent Hispanic moviegoers in 2011, versus 10.2 million in 2010 and 6.4 million in 2009.
*Theatrical Market Statistics 2011 from Motion Picture Association of America, Inc.
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.