Oscar-Nominated 'Best Picture' Films Show Post-Nom Growth

Related: The Academy Awards, The Oscars

RENTRAK CORPORATION (RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced domestic box office gross totals and increases for each of the films nominated for "Best Picture" during the 85 th Annual Academy Awards.

The titles with the largest box office growth since nominations were announced on January 10, include "Amour" with a 1,250 percent increase and "Zero Dark Thirty" which earned a 1,570 percent increase, according to the movie industry's box office measurement services, Rentrak's Box Office Essentials and International Box Office Essentials.

"Leading up to the Oscars, movie-goers often flock to the theater to catch films they may have missed during the original theatrical release in order to see the acclaimed films that have garnered attention from critics and consumers alike," said Ron Giambra, President of Theatrical Worldwide at Rentrak.

The chart below includes gross domestic totals from Sunday, January 6 (before nominations were announced on Thursday, January 10) until Sunday, February 24, 2013 for all nine "Best Picture" films:

BEST PICTURE NOMINEE	GROSS DOMESTIC TOTAL BEFORE NOMINATION	CURRENT DOMESTIC GROSS TOTAL	% GROWTH AFTER NOMINATION
Amour	$381,277	$5,147,243	1250%
Argo	$110,404,984	$129,653,502	17%
Beasts of the Southern Wild	$11,295,200	$12,572,085	11%
Django Unchained	$114,334,122	$158,783,430	39%
Les Miserables	$109,078,720	$146,696,690	34%
Life of Pi	$92,096,152	$113,525,126	23%
Lincoln	$146,265,060	$178,603,571	22%
Silver Linings Playbook	$36,305,705	$107,176,012	195%
Zero Dark Thirty	$5,480,807	$91,539,075	1570%

Rentrak's Box Office Essentials and International Box Office Essentials are the theatrical industry's source for comprehensive global box office intelligence and are used by every studio in the United States as well as many distribution entities around the world. Boasting a global footprint of the worldwide theatrical market, Rentrak is able to provide its clients with real-time box office intelligence, streamlined through one unique system, which allows users to view real time online reports from anywhere around the world.

Rentrak (RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.