Harnessing the Halloween season and the public's obsession around the mystique of vampires and the supernatural, Cancer Bites has assembled a powerful team to educate the public about the prevalence of blood cancers. Leukemia & Lymphoma Society (LLS), Lymphoma Research Foundation (LRF) and the Multiple Myeloma Research Foundation (MMRF) have been enlisted to help fuel the campaign's mission. As the nation's leading blood cancer patient advocacy organizations, LLS, LRF and MMRF will play an integral role in the campaign at every level: funding research to find effective new treatments and cures; connecting patients and their families to free educational information; and providing support services for patients at every stage of their cancer journey. The awareness campaign will encourage the public to support their efforts to beat cancer.
"Our goal with Cancer Bites is to provide those living with a blood cancer, caregivers and their loved ones access to critical information and support tools they need to navigate a very difficult journey," says Dr. Julie Vose, chair of the Cancer Bites expert panel and chief of Hematology/Oncology at the University of Nebraska Medical Center. "There are more than 70 types of blood cancer; it is among the most common cancers in our country. It is time to raise the level of public awareness and rally support."
Cancer Bites will roll out a series of programs and events in the coming year, all designed to create a broad national dialogue on the importance of funding life-saving research.
People are encouraged to join the Cancer Bites social community by visiting the website and joining the conversation on Facebook and Twitter and by following the hashtag #cancerbites.
Blood cancers are diseases of the blood, bone marrow, and/or lymphatic systems, including leukemia, non-Hodgkin lymphoma, Hodgkin lymphoma and myeloma. Newly diagnosed patients, survivors, caregivers and loved ones are encouraged to visit www.cancerbites.tv to access information about the various types of blood cancer, inspirational stories of survivors and caregivers, advice on how to offer support to someone battling blood cancer, tips on navigating the treatment journey and much more. The online Cancer Bites community is intended to educate, inspire and empower all those that visit.
ABOUT EDGE HEALTH
Edge Health (www.edgehealth.com), a health care marketing company, and the creator of educational initiatives including ON THE LINE (www.ontheline.com) – a prostate cancer awareness campaign and (www.kaleidoscope.org) – an initiative celebrating cancer survivorship, is dedicated to communicating key information that is understandable and useful to the everyday consumer. Through these national programs and its newest campaign Cancer Bites, Edge Health hopes to inform, inspire and entertain. Together with its partners, Edge Health endeavors to make the toughest of journeys that much easier, one step at a time.
CANCER BITES PARTNERS
The breadth and scope of the Cancer Bites campaign is made possible in part by the contributions of campaign sponsors committed to the well-being of patients with blood cancer and their loved ones. With longstanding histories of discovering and developing treatments for those living with blood cancer, Pfizer Oncology, Sigma Tau Pharmaceuticals, Inc., Ariad Pharmaceuticals, Inc., Allos Therapeutics, Inc., Abbott and Gilead are all committed to empowering patients throughout their journey.