HARD ROCK International Announces Launch of 'Hard Rock Rewards'

"Hard Rock Rewards is the answer to the cry of our raving fans," said John Galloway , chief marketing officer of Hard Rock International. "As a company that provides more than 79 million guest experiences each year across a rapidly growing network of venues in 60 countries, we're thrilled to implement a program that allows us to truly support Hard Rock's loyal fans on their journey around the world."

Global customers can join Hard Rock Rewards by registering at a participating location or online at hardrockrewards.com - where fans choose between a free or paid level of membership. Once enrolled, all participants gain access to rockin' program benefits, including monthly offers from participating Hard Rock Cafes, Rock Shops, Hotels and Casinos around the world, dedicatEd Check-in lines, late check-outs and complimentary welcome amenities at participating Hotels - as well as a dedicated space on hardrockrewards.com to easily manage account details, track rewards and view Hard Rock locations visited on a personalized property map.

Members choosing to participate in the VIP Program enjoy additional benefits for an annual fee of $24.95, including faster point accrual on qualified purchases, a Collector's Club membership with access to Hard Rock's global pin catalog containing more than 44,000 iconic items, unlimited priority seating at participating Cafes, complimentary upgrades at participating Hotels, a VIP welcome gift with limited edition pin and designated membership to the Casino Players Club. VIP members also have the opportunity to receive Milestone Rewards - an exclusive feature of the program, created to celebrate and recognize visits made to unique Hard Rock locations around the globe. All VIP members have the ability to earn commemorative Hard Rock collectibles in honor of each milestone reached, which can be easily tracked online through their personalized property map.