Gravitas Ventures announced today a comprehensive multi-year licensing arrangement that will allow action sports documentary films from Red Bull Media House (RBMH) to be enjoyed by movie lovers across the US and Canada on Video on Demand (VOD). Key titles included in the deal include films The Art of Flight (2D and 3D versions), Strength in Numbers, Congo: The Grand Inga Project, We…A Collection of Individuals, Where the Trail Ends and Bending Colours.
The partnership enables RBMH to release select films in theatres while Gravitasdistributes simultaneously or “day and date” in 100+ million Video On Demand homes. As part of the arrangement, RBMH’s deep library may also be licensed to growing subscription and ad-sponsored VOD offerings.
“For more than 20 years Red Bull has been committed to producing and acquiring content focused on the most exciting elements of sports, culture, and lifestyle. Today, we’re pushing the boundaries of filmmaking like never before.” said Greg Jacobs, Head of Distribution, Red Bull Media House North America.. “Through this collaboration with Gravitas Ventures, our content will be widely available and easily accessible on the main screen in the living room.”
“Red Bull Media House is producing epic content that is a cut above the rest. Period.” said Michael Murphy, President of Gravitas Ventures. “This key relationship will allow us to bring the best content from a marquee brand to our over one hundred cable, satellite, and telco VOD partners.”
RBMH titles covered in the Gravitas Ventures collaboration include:
The Art of Flight—(Snowboarding)—Equal parts of action and adventure mix with the inevitable drama encountered along the way. A new breed of action sports film comes to life as RBMH, in association with Brain Farm Digital Cinema, present “TAOF,” a Curt Morgan film. Two years in the making, The Art of Flight gives iconic snowboarder Travis Rice and friends the opportunity to redefine what is possible in the mountains. The Art of Flight has screened in film festivals including The San Antonio Film Festival and Vail Film Festival where it won Best Adventure Film.