Adam Cunningham, President and CEO of 87AM, announced today that Erin Rech has joined the company as Vice President, Strategy & Development. Rech will have a prominent role in the digital campaign strategies for existing clients (including MGM Studios, Scholastic Publishing and L'Oreal Professionnel) and in developing business across all agency verticals of film, television, stage, fashion, video games, publishing, lifestyle and tech. Rech will be based in New York, and will also work alongside the agency's worldwide teams in London, Toronto, and Los Angeles, as well as regional teams across the country.
"Erin brings her in-depth knowledge and passion for innovation to 87AM during a time of exciting growth," said Cunningham. "She's the perfect fit for our team of digital experts (read: nerd army) who want to change (take over) the world (mostly for good)."
Rech most recently worked at aka New York as the Director of Digital where she managed digital campaigns, partnerships and development for MATILDA THE MUSICAL, SPY: THE SECRET WORLD OF ESPIONAGE and TERRACOTTA WARRIORS at The Discovery Center Times Square, BILLY ELLIOT THE MUSICAL, A STREETCAR NAMED DESIRE, TOP SHOT, WILLY WONKA 40TH ANNIVERSARY DVD RE-RELEASE, Atlantic Theater Company, and the first year of THE BOOK OF MORMON on Broadway. Before working at aka, Rech served as the Director of New Media for The Tony Awards/Manager of Digital Communications for The Broadway League as well as Manger, Marketing and Interactive Media for The Rodgers & Hammerstein Organization. She holds a B.A. in both Political Science and Economics from UCLA.
ABOUT 87AM: 87AM is a full-service creative agency for a digital world. 87AM delivers ideas that drive conversion through thought leadership, strategy, and execution. 87AM harnesses the power of a proprietary suite of analytic tools to constantly measure the effectiveness and reach of our campaigns, while still maintaining an unparalleled, unyielding design focus. 87AM strives to build content that can seamlessly exist on mobile, online, broadcast, print, outdoor and all other traditional forms of media. 87AM services clients in the live entertainment, motion picture, television, fashion, video game, lifestyle, and tech industries. 87AM’s industry expertise in these targeted verticals allows the agency to bring best in class solutions to clients while leveraging the resources of 87AM’s technology and creative design teams.