Cinemagic Wins Innovation Award at BritWeek 2012

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Cinemagic won the Innovation Award at April 29th's Business Innovation Awards as a part of BritWeek 2012. Cinemagic, whose patrons include Liam Neeson and Pierce Brosnan, was recognized for it's work with young people throughout the country.BritWeek was founded in 2007 by Bob Peirce, then British Council General, and Television producer Nigel Lythgoe.The organization, founded in Belfast, Northern Ireland is an award winning charity that embraces the magic of film, television and digital technologies to educate, motivate and inspire young people wanting to get involved in the entertainment industry through the medium of workshops, film screens and industry led master classes.

The applications were judged by a panel of distinguished experts, including creativity guru Sir Ken Robinson, Jaguar Design Director Ian Callum and Walt Disney International Chairman Andy Bird.

Commenting on the award, Joan Burney-Keatings, Chief Executive of Cinemagic, said, "We are truly honored to receive this amazing acknowledgement. We are humbled to be recognized on the world stage along side such outstanding leaders in innovation, leaders who are committed to making a positive impact in the world."

Designed for and by young people, the Cinemagic programme caters for 4 – 25 year olds through an array of preview screenings, workshops for schools, themed film events, Q&A sessions, a Young Filmmaker Competition, a Festival Jury and masterclasses in various aspects of television and filmmaking. There is a public screening programme in the Belfast and Dublin Festivals that is open to everyone regardless of age.

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