Vanessa Morrison, President, Twentieth Century Fox Animation, commented, "We are thrilled to partner with the Schulz family and Iconix and honored to bring the Peanuts characters to the big screen. This all started with our love and respect for the work of Charles Schulz. We thank the Schulz family and Iconix for letting Fox and Blue Sky bring his vision to new generations of film goers."
About Charles Schulz
Charles Schulz once described himself as "born to draw comic strips." A Minneapolis native, he was just two days old when an uncle nicknamed him "Sparky," after the horse Spark Plug from the "Barney Google" comic strip. Throughout his youth, he and his father shared a Sunday-morning ritual of reading the funnies. After serving in the army during World War II, Schulz got his first big break in 1947 when he sold a cartoon feature called "Li'l Folks" to the St. Paul Pioneer Press. In 1950, Schulz met with United Feature Syndicate, and on Oct. 2 of that year, "Peanuts," so named by the syndicate, debuted in seven newspapers. Schulz died in Santa Rosa, Calif., Feb. 12, 2000--just hours before his last original strip was to appear in Sunday papers.
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA(R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), and SHARPER IMAGE (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), ECKO (R), MARC ECKO(R), ED HARDY (R) MATERIAL GIRL (R), PEANUTS (R), and TRUTH OR DARE brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.